I produced social media assets for Outre's new hair brand, Matika, aligning with their vision of 'sleek, elevated, and funky.' We highlighted these elements through set design and styling, prioritizing compositional integrity, and injecting dynamism via hair. Additionally, to augment the brand's visual identity and engagement, I incorporated graphic design elements within the social media posts, elevating the overall aesthetic and ensuring that Matika's unique value proposition remained prominent in the digital landscape.
Outre
CONTENT CREATION
[social media] clients
STRATEGY
DESIGN
P.96
Project 96, a dynamic lifestyle brand, takes pride in curating an extensive summer-long series of events designed to foster meaningful connections among creatives in the vibrant tri-state area. As a pivotal contributor to this venture, I played a multifaceted role by spearheading the conceptualization and production of their comprehensive social media campaign. This encompassed the end-to-end process, including shooting, editing, and directing, to ensure that the campaign was not only visually captivating but also aligned with the brand's core ethos. Project 96 places a strong emphasis on staying at the forefront of cultural relevance, and in response to this imperative, I meticulously crafted nine distinct videos that reflected the current trends and popular sounds on TikTok and Instagram. This strategic approach resulted in an astounding 2,000 RSVPs, a testament to the campaign's resounding success in engaging and mobilizing our target audience.
CONTENT CREATION
STRATEGY
DESIGN
COPYWRITING
My Mother's House
Niambi Sala Presents
My Mother's House, a visionary sisterhood initiative crafted to facilitate holistic and spiritual healing, is proudly curated by Niambi Sala, a member of the musical duo OSHUN. I assumed a pivotal role in this project, taking charge of the entire creative process, including directing, shooting, and editing their compelling social media campaign. Niambi's vision was to accentuate the idea that healing can be both beautiful and luxurious. To realize this vision, we embarked on a campaign that prominently featured the #SoftLife concept and shot content that emphasized just that. This campaign stands as a testament to the harmonious fusion of healing, beauty, and opulence.
CONTENT CREATION
STRATEGY
COPYWRITING
Cuffin' in the City
Cuffin' in the City, my astrological matchmaking event, made its remarkable debut in 2019. I undertook complete responsibility for the event's production, crafting promotional materials, designing assets, and meticulously managing the comprehensive recap process, ensuring a seamless start-to-finish execution. Cuffin' in the City emerged from a desire to introduce innovative and genuine experiences to the vibrant black creative community in New York. This initiative sparked a creative reimagining of our promotional strategy, centering around video content, and the results were remarkable. Thanks to the innovative strategy I created, our first event attracted an impressive attendance of 500 guests, a testament to our ability to engage the audience in a fresh and dynamic manner.
CONTENT CREATION
STRATEGY
DESIGN
COPYWRITING
Emberniche
Ember Niche stands as a lifestyle eyewear brand committed to nurturing the creative spirit of its customers. This very commitment served as the foundational wellspring of inspiration for the comprehensive social media video that I both ideated and fully produced. In this capacity, I not only crafted the strategic direction but also meticulously curated the content, ensuring that it resonated harmoniously with the brand's ethos and the imaginative inclinations of its clientele. This endeavor resulted in a highly successful campaign, amassing over 10,000 views and resonating powerfully with our target audience.
CONTENT CREATION
STRATEGY
Sacred Water Amulets
Sacred Water Amulets, an ethereal jewelry brand infused with spiritual resonance, was conceived by Niambi Sala, a distinguished member of the renowned musical duo OSHUN. I assumed a comprehensive role in conceiving, producing, and curating these distinctive social media assets. In this endeavor, I orchestrated a harmonious blend of design strategy, content creation, and copywriting to craft a visual and narrative experience that exuded an aura of mysticism and ethereality. These assets were meticulously staged within the enchanting rainforest backdrop of Luquillo, Puerto Rico, enhancing their profound connection to the mystical and spiritual essence that defines Sacred Water Amulets. The impact of this campaign was nothing short of remarkable, with an astounding 100 units sold within the first hour of the launch.
CONTENT CREATION
DESIGN
COPYWRITING
STRATEGY
Rise Radio
Rise Radio, an esteemed establishment situated in the heart of Brooklyn, NY, seamlessly combining a café, full-service bar, and a plant-based restaurant, has distinguished itself as a beacon of inclusivity and a vibrant hub for multidisciplinary creatives. It serves not only as a community but also as a creative platform and event space. In this role, I assumed the responsibility of crafting, producing, and ideating a social media sponsorship video for the esteemed Jamaican rum company, Wray & Nephew. This video project embodied the essence and spirit of Rise Radio, enhancing the brand's engagement and resonance within its creative community and beyond.